Here you’ll find real examples of how I use social data, audience listening, influencer research and media analytics to make informed, data-driven content, marketing and media relation’s programs.
July 1, 2018: Measuring the Social Media Hype About LeBron James Joining the Lakers: A conversation analysis comparing the LeBron James announcement to join the Lakers to Kevin Durant’s announcement to join the Warriors in 2016.
June 27, 2018: Analyzing a Software Developer Audience: An audience listening analysis looking at software developers and their conversational patterns and media consumption habits.
June 18, 2018: Researching B2B Influencers: A Blockchain & Cybersecurity influencer analysis looking at vertical/industry preferences, and also a review of their branded and unbranded conversation.
June 17, 2018: Blockchain & Artificial Intelligence Coverage Analysis: A review of the traditional media landscape and top media publishers covering Blockchain and Artificial Intelligence.
May 18, 2018: Audience Analysis of IT Decision Makers: A cursory review of the IT Decision-Maker audience, what media they read and consume, sharing patterns and what topics are top of mind.