Data Series: Social Data, Audience Listening, Influencer Research & Media Analytics

Data Series: Social Data, Audience Listening, Influencer Research & Media Analytics

Social Data & Analytics

Here you’ll find real examples of how I use social data, audience listening, influencer research and media analytics to make informed, data-driven content, marketing and media relation’s programs.


July 1, 2018: Measuring the Social Media Hype About LeBron James Joining the Lakers: A conversation analysis comparing the LeBron James announcement to join the Lakers to Kevin Durant’s announcement to join the Warriors in 2016.

June 27, 2018: Analyzing a Software Developer Audience: An audience listening analysis looking at software developers and their conversational patterns and media consumption habits.

June 18, 2018: Researching B2B Influencers: A Blockchain & Cybersecurity influencer analysis looking at vertical/industry preferences, and also a review of their branded and unbranded conversation.

June 17, 2018: Blockchain & Artificial Intelligence Coverage Analysis: A review of the traditional media landscape and top media publishers covering Blockchain and Artificial Intelligence.

May 18, 2018: Audience Analysis of IT Decision Makers: A cursory review of the IT Decision-Maker audience, what media they read and consume, sharing patterns and what topics are top of mind.

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About Michael Brito

Michael Brito is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan, with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

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