Audience Intelligence: A Curated List of Actionable Insights & Analysis

Audience Intelligence: A Curated List of Actionable Insights & Analysis

Social Data & Analytics

Below is a curated list of various audiences I have analyzed as a part of my data science class I am taking on Udemy. I am a firm believer that audience intelligence and analysis should be the foundation of all marketing and communications programs.┬áEnjoy and please share if you find value. ­čÖî­čĆ╝Thank you.

Top 50 Journalists Followed by CEOs: An audience analysis that looks into the core drivers of what these 50 journalists are writing about and what’s top of mind for them over the last 12 months.


Software Developers: A deep dive analysis of roughly 6K software developers, segmented by clustered sub-audiences and looking at their interests in artificial intelligence, blockchain, deep learning and more. The audience consisted of


Blockchain and Cybersecurity Influencers: An influencer analysis of the top 600+ B2B influencers. The influencer group consisted of traditional media, analysts, writers, authors, and columnists.


Content Collaboration Audience: An audience analysis of the media, influencers, analysts, and customers that are talking about the content collaboration platforms like Box, DropBox, OneDrive, Google Drive, Citrix Sharefile, and Syncplicity.

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About Michael Brito

Michael Brito is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan, with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

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