There’s been a lot of attention and media coverage about influencer marketing for consumer brands. The rise of the Instagram and Snapchat influencer have been dominating headlines for years but this approach won’t work for B2B and technology companies. The pay for play game isn’t the same and it’s more complex for B2B.
I’m doing some research, specifically for companies here in Silicon Valley, focused on influencer marketing initiatives. The research will cover organization, budget, measurement and impact. It should only take 5 minutes of your time. Please share this post if you have a few minutes to spare.
As a token of my appreciation, here’s a direct download to Scaled Influence: Winning the War of Brand Relevance with Influencer Marketing eBook.