2018: The State of Journalism Today

2018: The State of Journalism Today

Content & Storytelling

At Zeno, we recently partnered with Muck Rack to survey 500 journalists globally to better understand the changing dynamics of journalism today. We asked them about their social media behaviors, where they go for news, what it’s like to report in an era of “policy by tweet” and how optimistic they are about the future journalism. ✍🏼

Here are some of the key insights below.


  • 53% of U.S.-based journalists do not rely on press releases at all
  • 3% of journalists worldwide said they rely on press releases sent via newswires heavily


  • 41% of journalists consider the potential “shareability” of a story when deciding what to write about
  • 63% of journalists track how many times their stores are shared on social media
  • 27% of journalists choose Twitter as their primary news source

You can read a quick overview here, download the full report or peep the infographic below.


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About Michael Brito

Michael Brito is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan, with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

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