A book about digital transformation before digital transformation was even a thing.
Many organizations have already evolved into social brands. They may be active on Twitter, Facebook, or LinkedIn; they may have corporate blogs and communities and they are trying hard to engage effectively with their customers.
However, behind the firewall, chaos, anarchy, and conflict reign. Smart Business, Social Business is a blueprint that shows how to build an internal framework, based on change management, that will lead to success with social media: one that will make external engagement with customers more effective, meaningful, and scale-able.
This book identifies several critical issues such as internal culture, process challenges, and technology obstacles, and offers best-in-class practical solutions. The book also offers actionable intelligence and helps business decision-makers define a strategy and an execution plan that delivers true business value.
Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, social media policies, technology integration, workflows, social CRM, and much more.
The book is not theory. It’s a practical application of building a social organization, many of which are calling digital transformation today.