Smart Business, Social Business

Smart Business, Social Business

Smart Business, Social Business
In a world where it’s hard to find accredited sources in disruptive technology, Michael Brito has brand side experience, as well as agency side perspective. ‘Smart Business, Social Business’ is a likely desktop reference for organizations to understand the social customer and to humanize its business operations.
~ Jeremiah Owyang, Founder of Kaleido Insights

About The Book

A book about digital transformation before digital transformation was even a thing.

Many organizations have already evolved into social brands. They may be active on Twitter, Facebook, or LinkedIn; they may have corporate blogs and communities and they are trying hard to engage effectively with their customers.

However, behind the firewall, chaos, anarchy, and conflict reign. Smart Business, Social Business is a blueprint that shows how to build an internal framework, based on change management, that will lead to success with social media: one that will make external engagement with customers more effective, meaningful, and scale-able.

This book identifies several critical issues such as internal culture, process challenges, and technology obstacles, and offers best-in-class practical solutions. The book also offers actionable intelligence and helps business decision-makers define a strategy and an execution plan that delivers true business value.

Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, social media policies, technology integration, workflows, social CRM, and much more.

The book is not theory. It’s a practical application of building a social organization, many of which are calling digital transformation today.

Michael Brito Slides

Download The Presentation

Michael Brito Slides

The book was published in 2011 and is still very relevant today. The presentation is full of facts, figures, and models to help you build a social organization. If you’d like me to present the slides to you and your team, please send me an email and we can schedule a time to chat.