Michael Brito

Meet Michael Brito

Digital Strategist
Author
Speaker

Michael provides thought-provoking strategic planning to clients that go beyond the status quo. He challenges them to step out of their comfort zone and think differently about digital marketing, public relations, and the convergence of both.

Meet Michael Brito

Digital Strategist
Author
Speaker

Michael provides thought-provoking strategic planning to clients that go beyond the status quo. He challenges them to step out of their comfort zone and think differently about digital marketing, public relations, and the convergence of both.

About Michael

I am a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan, with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

As an Executive Vice President at Zeno Group, I help my clients reach their target audience with laser-focused precision – the right story, at the right time, in the right channel, with the right media. This unique methodology requires a combination of audience intelligence (social data + primary research), creative editorial content, targeted paid media, and rigorous integration with traditional public relations programs.

Previously, I was the head of Social Marketing at W2O Group and Senior Vice President of Social Marketing at Edelman Digital, where I worked with Fortune 500 brands implementing integrated content and digital marketing programs, globally.

I have been blessed to have worked for innovative Silicon Valley brands like Hewlett Packard, Yahoo, and Intel-building online communities before social media was even a thing. I proudly served 8 years in the U.S. Marine Corps.

Published Books

Participation Marketing
Your Brand: The Next Media Company
Smart Business, Social Business

Bylined Articles

Entrepreneur
Forbes
Adweek
Information Week
CMO.com

Psychology

Myers-Briggs: ENFJ
Strengths Finder: Woo
Borderline A.D.D
Collaborative Bridge Builder

Expertise

Data-Driven Brand Storytelling, Social Marketing, Content Marketing & Strategy, B2B Influencer Marketing, Social Data & Analytics, Social Business Strategy, and Employee Advocacy & Activation